Frida's Leap into Kids' Personal Care: A Long Overdue Move? Frida's expansion into kids' personal care products marks a significant shift in the market.
The company has identified an unmet need for thoughtful innovation and genuine options for young kids' personal care, which parents and caregivers have long complained about.
This gap is particularly striking given the size of the kids' personal care market. A recent report projects that the global market will reach $137 billion by 2030 at an annual growth rate of nearly 7%.