DoorDash Selects WME as Entertainment Agency of Record (Exclusive) DoorDash's recent partnership with entertainment agency WME has sent shockwaves through the advertising world, sparking questions about the future of branded content and its impact on consumer trust.
The digital commerce platform is leveraging its deep pockets to forge deeper relationships with Hollywood, but what does this mean for the average consumer?
WME's Entertainment Marketing & Advisory group will help DoorDash develop more sophisticated entertainment marketing efforts, including TV commercials and full fledged productions.