The AI Revolution in Entertainment: A Double Edged Sword for Creativity Netflix has revealed that it has already used artificial intelligence in roughly 300 titles this year, with a significant concentration of work taking place in post production.
This news comes as no surprise, given the company's long standing interest in leveraging AI to streamline and enhance its content creation processes.
The company's shareholder letter detailing its second quarter financials highlights the efficiency and cost effectiveness of AI tools, which can deliver higher quality output more quickly and at a lower cost than traditional methods.