The Odyssey Sets Sail for Box Office History: A Cautionary Tale of Hollywood's Risky Bets Christopher Nolan's latest venture, The Odyssey, has taken calculated risks to generate unprecedented hype.
By selling select tickets a year in advance, the film's team has created an astronomical amount of enthusiasm for their ambitious take on the classic epic poem.
Opening weekend numbers reflect this excitement, suggesting The Odyssey is well positioned to break box office records. The $17.