The Web Slinger's Enduring Appeal: What Spider Man's Box Office Success Says About Us The summer blockbuster season has been dominated by one franchise for what feels like an eternity – and it's not even close to being a fair fight.
With its latest installment, "Spider Man: Brand New Day," breaking records left and right, it's clear that the web slinger is here to stay.
The character's enduring appeal extends far beyond the realm of die hard comic book fans, who have been enthusiastically following every iteration of Spider Man since the first film's release in 2002.